Putting British makers on the map

The problem we solve

Britain has always made things well. From the hill farms of Teesdale to the factory floors of the Midlands, from Cotswolds workshops to Oxfordshire craftspeople, there is a wealth of genuinely excellent British-made product out there, made by people who care deeply about quality.

The problem is visibility. A specialist curtain manufacturer, a rocking horse maker, an artisan cheesemaker, none of them have the marketing budget of a supermarket or a national retailer. Their products can be difficult to find, and when buyers do find them, they are often going through a platform that takes a significant cut of every sale.

British Products Direct exists to change that.

How it works for buyers

When you search Google for a British-made product, our listings appear in Google Shopping results. Click through to find a beautifully presented product page with full details, photos and pricing. When you are ready, send a direct enquiry to the maker using the form on the page. The maker responds to you personally, and you deal directly with them from that point on.

No platform taking a cut. No customer service chatbots. Just a real conversation with the person who made the product.

How it works for makers

We list your products on Google Merchant Center so they appear in Google Shopping results, completely free. We build you a dedicated product page on our site and make sure your listing is found by buyers actively searching for British-made goods.

You only pay when a genuine named enquiry arrives in your inbox, with a small fee calculated as a percentage of the product price. No monthly fees. No subscription. No commission on what you sell. If a buyer enquires and you make a sale, the fee you paid to receive that enquiry will likely be one of the best investments your business makes.

We link directly to your own website too, so buyers who want to explore your full range can go straight there.

Our standards

Every business we list is verified as genuinely British-made before going live. We check that products are manufactured or substantially produced in the United Kingdom. We do not list importers, resellers or businesses whose products are made overseas.

We require every listed business to have their own working website. Our role is to amplify your online presence, drive new buyers to you through Google Shopping, and handle the initial enquiry process. Everything else remains yours.